Category Archives: tips

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5 Ways to Outsmart the Hackers, Bots, & Trolls

Guest Blog by Bonnie Low-Kramen Did you know that October is National Cybersecurity Awareness Month? It is vitally important for us to become very aware of what is going on since the hackers are getting smarter and more sophisticated every day. What do the hackers want? Your banking information and account log-ins for a myriad of sites, plus […]

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ethics of social media marketing

7 Fundamental Ethics of Social Media Marketing

When creating content for social media sometimes you can post before you think. In business, you must always think ahead and be ethical in what you post. We found this great article written by Tahir Akbar for Business 2 Community which goes into more details of the how’s and why’s.

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How Small Businesses Can Control Costs in the Early Stages

Article courtesy of Nerd Wallet. Owning a small business is an all-out battle to find the right balance between generating revenue and limiting costs. That’s especially true in a business’s first year, when finding a sustainable customer base requires investment. We asked Rita Cheng, a financial advisor who works with small businesses, about ways entrepreneurs […]

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6 Ways Startups Can Use Reviews to Boost Business

Customer reviews are extremely important for your business and they give your clients a real insight to the way you work, what your values are and if your services will be beneficial to them. Jeremy Gin (CEO of SiteJabber) explains why in his recent article for Customer reviews need not be the preserve of established […]

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Backup your computer; Cloud or Externally

Written by Jo Lewis. Many small businesses overlook how important it is to backup your computer, then only start doing so once it’s too late… A spilt coffee cup and it could be game over! We are living in a virtual world and it’s only getting bigger, more and more work is being carried out […]

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

Written by Lindsay Kolowich for Hubspot| @lkolo25 At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work […]

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Social Media Isn’t A Side Project – Start Engaging With These Powerful Tips

Social Media is so important today, but still so many business owners are seeing it as a ‘side project’…which it isn’t. We loved this article which summed up some powerful engagement tips to keep on top and in tune with your audience on social media.  Imagine you’re at a party. Who would you be more […]

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Customers Can Fall In Love With Your Business (Here’s How It Happens)

Customers are at the very heart of your business, and their happiness is so important. To get customers to stay and have ongoing loyalty with you, they have to really fall in love with your business. We love this article from YFS Magazine which gives some excellent points on how to make that happen. As […]

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7 Truths About LinkedIn Every Professional Needs to Know

As a frequent user of LinkedIn, I am always interested in best practices and what works and what doesn’t on the network. This article via caught my attention which really sums up the main points on what professional using it for work really need to know. LinkedIn has evolved to become one the most […]

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The Quick Guide to Smart Content Marketing

Content marketing can be a paradox for many small business owners. It’s fun and simple enough to start, yet to be effective content marketing requires planning, consistency, testing, and analytics. Your company’s content can be long or short, serious or funny, but should always be well-written and provide value. It requires patience, but just might be the most […]

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