Category Archives: social media

facebook analytics

Facebook introduces new analytics tools for publishers to track video habits

We recently came across this great article by Karissa Bell for Mashable and it explains the new analytic heat map for the 360-degree feature which is available on Facebook. Facebook is making its 360-degree videos more immersive and easier to navigate.

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facebook videos

News Feed FYI: Showing You More Personally Informative Stories

By Jie Xu, Research Scientist, Akos Lada, Data Scientist, and Vibhi Kant, Product Manager, Facebook News Feed People turn to Facebook to learn what’s going on with their friends and family and in the world around them — from learning more about a new hobby or recipe to reading about a current event.

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seo resources

10 Free SEO Resources Every Marketer Should Use

Search engine optimization (SEO) requires special attention to a number of moving parts, all at the same time. You need to know your goals, your priorities and your progress in each of a dozen or so different areas. And those targets are constantly moving due to internal and external pressure.

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ethics of social media marketing

7 Fundamental Ethics of Social Media Marketing

When creating content for social media sometimes you can post before you think. In business, you must always think ahead and be ethical in what you post. We found this great article written by Tahir Akbar for Business 2 Community which goes into more details of the how’s and why’s.

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

Written by Lindsay Kolowich for Hubspot| @lkolo25 At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work […]

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Facebook Cover Photo Do’s and Don’ts [+Pre-Sized Cover Photo Templates]

By Ginny Soskey for Hubspot When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of […]

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Social Media Isn’t A Side Project – Start Engaging With These Powerful Tips

Social Media is so important today, but still so many business owners are seeing it as a ‘side project’…which it isn’t. We loved this article which summed up some powerful engagement tips to keep on top and in tune with your audience on social media.  Imagine you’re at a party. Who would you be more […]

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Writing for Social Media: How to Make Every Post a Win

When running your own business, you’ll know how important it is to get social media posts right to keep in touch with your audience. Here are some useful tips that provide some great insight in to what currently works to make your posts really work.  If you’re a writer, you know it’s good to be smart […]

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The Do’s and Don’ts for Taking the Perfect LinkedIn Profile Picture

A good profile picture is vital for LinkedIn, especially since it will be seen by so many people – many in a professional stance who may want to work with you. There are some great rules to consider when taking yours and we like this article from Entrepreneur with some great ideas.  Never underestimate the […]

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5 Hacks for Managing Your Company’s Facebook Page

Facebook is a fantastic social platform for your business, but they do frequently change their platform a lot…often without tell the admins. When we came across this article we had to shared it; it gives you some great tips for managing a Facebook business page.  It’s no secret that Facebook changes its platform regularly. What […]

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