Category Archives: Online marketing

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10 Great Tips for Your Blog Post SEO You Need to Know

By: Jennifer Wilner “SEO”? What? “Jen what does all this mean anyway”? Ah, the myriad of questions I receive about SEO as it pertains to blogs. Full transparency here, Secretary Central has writers who write content all day long. While I understand HOW it works, I’m no writer that’s for sure. Switching hats for a […]

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5 Ways to Outsmart the Hackers, Bots, & Trolls

Guest Blog by Bonnie Low-Kramen Did you know that October is National Cybersecurity Awareness Month? It is vitally important for us to become very aware of what is going on since the hackers are getting smarter and more sophisticated every day. What do the hackers want? Your banking information and account log-ins for a myriad of sites, plus […]

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Social Media Training for Realtors – Oct 24 2018

  Learn how to use social media in a hands-on workshop style with your team! Register today. Classes book quickly! https://www.eventbrite.com/e/social-media-for-realtors-tickets-50602821401

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25 Easy Twitter Tips for Nonprofits

I recently had the pleasure of training a small, but hugely important nonprofit in NYC. Many of these tips were discussed and implemented. By Juliana Kelm of Classy  Twitter is the New York City of social media platforms—it never sleeps and there’s always something to do. It is home to the hashtag, the creator of […]

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facebook analytics

Facebook introduces new analytics tools for publishers to track video habits

We recently came across this great article by Karissa Bell for Mashable and it explains the new analytic heat map for the 360-degree feature which is available on Facebook. Facebook is making its 360-degree videos more immersive and easier to navigate.

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facebook videos

News Feed FYI: Showing You More Personally Informative Stories

By Jie Xu, Research Scientist, Akos Lada, Data Scientist, and Vibhi Kant, Product Manager, Facebook News Feed People turn to Facebook to learn what’s going on with their friends and family and in the world around them — from learning more about a new hobby or recipe to reading about a current event.

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marketing with selfies

Social Media Slump? Use Visuals to Amp Up Your Marketing Efforts

Every business realizes the importance of reaching out to customers on social media. Unfortunately, it can be difficult to stand out, especially when you’re competing with messages from a person’s friends. As social media users scroll through their newsfeeds, it can be almost impossible for anyone text-based post to stand out.

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seo resources

10 Free SEO Resources Every Marketer Should Use

Search engine optimization (SEO) requires special attention to a number of moving parts, all at the same time. You need to know your goals, your priorities and your progress in each of a dozen or so different areas. And those targets are constantly moving due to internal and external pressure.

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ethics of social media marketing

7 Fundamental Ethics of Social Media Marketing

When creating content for social media sometimes you can post before you think. In business, you must always think ahead and be ethical in what you post. We found this great article written by Tahir Akbar for Business 2 Community which goes into more details of the how’s and why’s.

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6 Ways Startups Can Use Reviews to Boost Business

Customer reviews are extremely important for your business and they give your clients a real insight to the way you work, what your values are and if your services will be beneficial to them. Jeremy Gin (CEO of SiteJabber) explains why in his recent article for entrepreneur.com Customer reviews need not be the preserve of established […]

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