Networking Etiquette to Consider

Networking is an important part of building business and relationships, even today. It’s great for sharing resources, ideas and perhaps finding colleagues or clients. Networking events can be beneficial, and sometimes they can seem like a waste of time. Some people swear by them, while others have left them in the dust, never to return. A successful […]

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facebook analytics

Facebook introduces new analytics tools for publishers to track video habits

We recently came across this great article by Karissa Bell for Mashable and it explains the new analytic heat map for the 360-degree feature which is available on Facebook. Facebook is making its 360-degree videos more immersive and easier to navigate.

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facebook videos

News Feed FYI: Showing You More Personally Informative Stories

By Jie Xu, Research Scientist, Akos Lada, Data Scientist, and Vibhi Kant, Product Manager, Facebook News Feed People turn to Facebook to learn what’s going on with their friends and family and in the world around them — from learning more about a new hobby or recipe to reading about a current event.

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marketing with selfies

Social Media Slump? Use Visuals to Amp Up Your Marketing Efforts

Every business realizes the importance of reaching out to customers on social media. Unfortunately, it can be difficult to stand out, especially when you’re competing with messages from a person’s friends. As social media users scroll through their newsfeeds, it can be almost impossible for anyone text-based post to stand out.

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seo resources

10 Free SEO Resources Every Marketer Should Use

Search engine optimization (SEO) requires special attention to a number of moving parts, all at the same time. You need to know your goals, your priorities and your progress in each of a dozen or so different areas. And those targets are constantly moving due to internal and external pressure.

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ethics of social media marketing

7 Fundamental Ethics of Social Media Marketing

When creating content for social media sometimes you can post before you think. In business, you must always think ahead and be ethical in what you post. We found this great article written by Tahir Akbar for Business 2 Community which goes into more details of the how’s and why’s.

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content marketing

4 Must-Have Tools for Better Content Curation

By Jeremy Goldman (Founder and CEO, Firebrand Group) for Any links and content that you share across your social platforms need satisfy two core objectives: 1.     Does this portray me in the way I’d like to be seen? 2.     Does this add value for my followers? You’ve got to remember that building your brand is not all about […]

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meeting for small business about costs

How Small Businesses Can Control Costs in the Early Stages

Article courtesy of Nerd Wallet. Owning a small business is an all-out battle to find the right balance between generating revenue and limiting costs. That’s especially true in a business’s first year, when finding a sustainable customer base requires investment. We asked Rita Cheng, a financial advisor who works with small businesses, about ways entrepreneurs […]

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6 Ways Startups Can Use Reviews to Boost Business

Customer reviews are extremely important for your business and they give your clients a real insight to the way you work, what your values are and if your services will be beneficial to them. Jeremy Gin (CEO of SiteJabber) explains why in his recent article for Customer reviews need not be the preserve of established […]

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Backup your computer; Cloud or Externally

Written by Jo Lewis. Many small businesses overlook how important it is to backup your computer, then only start doing so once it’s too late… A spilt coffee cup and it could be game over! We are living in a virtual world and it’s only getting bigger, more and more work is being carried out […]

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