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Social Media Slump? Use Visuals to Amp Up Your Marketing Efforts

Every business realizes the importance of reaching out to customers on social media. Unfortunately, it can be difficult to stand out, especially when you’re competing with messages from a person’s friends. As social media users scroll through their newsfeeds, it can be almost impossible for anyone text-based post to stand out.

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10 Free SEO Resources Every Marketer Should Use

Search engine optimization (SEO) requires special attention to a number of moving parts, all at the same time. You need to know your goals, your priorities and your progress in each of a dozen or so different areas. And those targets are constantly moving due to internal and external pressure.

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7 Fundamental Ethics of Social Media Marketing

When creating content for social media sometimes you can post before you think. In business, you must always think ahead and be ethical in what you post. We found this great article written by Tahir Akbar for Business 2 Community which goes into more details of the how’s and why’s.

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4 Must-Have Tools for Better Content Curation

By Jeremy Goldman (Founder and CEO, Firebrand Group) for Inc.com Any links and content that you share across your social platforms need satisfy two core objectives: 1.     Does this portray me in the way I’d like to be seen? 2.     Does this add value for my followers? You’ve got to remember that building your brand is not all about […]

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How Small Businesses Can Control Costs in the Early Stages

Article courtesy of Nerd Wallet. Owning a small business is an all-out battle to find the right balance between generating revenue and limiting costs. That’s especially true in a business’s first year, when finding a sustainable customer base requires investment. We asked Rita Cheng, a financial advisor who works with small businesses, about ways entrepreneurs […]

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6 Ways Startups Can Use Reviews to Boost Business

Customer reviews are extremely important for your business and they give your clients a real insight to the way you work, what your values are and if your services will be beneficial to them. Jeremy Gin (CEO of SiteJabber) explains why in his recent article for entrepreneur.com Customer reviews need not be the preserve of established […]

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Backup your computer; Cloud or Externally

Written by Jo Lewis. Many small businesses overlook how important it is to backup your computer, then only start doing so once it’s too late… A spilt coffee cup and it could be game over! We are living in a virtual world and it’s only getting bigger, more and more work is being carried out […]

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

Written by Lindsay Kolowich for Hubspot| @lkolo25 At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work […]

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Facebook Cover Photo Do’s and Don’ts [+Pre-Sized Cover Photo Templates]

By Ginny Soskey for Hubspot When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of […]

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No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO

Article courtesy of Entrepreneur. SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. One of the biggest misperceptions is that SEO is expensive, and it’s driven by the […]

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