25 Easy Twitter Tips for Nonprofits

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I recently had the pleasure of training a small, but hugely important nonprofit in NYC. Many of these tips were discussed and implemented. By Juliana Kelm of Classy  Twitter is the New York City of social media platforms—it never sleeps and there’s always something to do. It is home to the hashtag, the creator of […]

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Facebook introduces new analytics tools for publishers to track video habits

We recently came across this great article by Karissa Bell for Mashable and it explains the new analytic heat map for the 360-degree feature which is available on Facebook. Facebook is making its 360-degree videos more immersive and easier to navigate.

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News Feed FYI: Showing You More Personally Informative Stories

By Jie Xu, Research Scientist, Akos Lada, Data Scientist, and Vibhi Kant, Product Manager, Facebook News Feed People turn to Facebook to learn what’s going on with their friends and family and in the world around them — from learning more about a new hobby or recipe to reading about a current event.

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Social Media Slump? Use Visuals to Amp Up Your Marketing Efforts

Every business realizes the importance of reaching out to customers on social media. Unfortunately, it can be difficult to stand out, especially when you’re competing with messages from a person’s friends. As social media users scroll through their newsfeeds, it can be almost impossible for anyone text-based post to stand out.

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10 Free SEO Resources Every Marketer Should Use

Search engine optimization (SEO) requires special attention to a number of moving parts, all at the same time. You need to know your goals, your priorities and your progress in each of a dozen or so different areas. And those targets are constantly moving due to internal and external pressure.

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7 Fundamental Ethics of Social Media Marketing

When creating content for social media sometimes you can post before you think. In business, you must always think ahead and be ethical in what you post. We found this great article written by Tahir Akbar for Business 2 Community which goes into more details of the how’s and why’s.

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21 Social Media Tools for Smart Marketers

By RebekahRadice.com Value your time online? Of course you do! And getting your time back is more important than ever. If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting. The good news? Having the right social media tools can make your life easier. Fortunately, […]

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6 Ways Startups Can Use Reviews to Boost Business

Customer reviews are extremely important for your business and they give your clients a real insight to the way you work, what your values are and if your services will be beneficial to them. Jeremy Gin (CEO of SiteJabber) explains why in his recent article for entrepreneur.com Customer reviews need not be the preserve of established […]

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

Written by Lindsay Kolowich for Hubspot| @lkolo25 At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work […]

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No Money, No Problem: 17 Free Ways to Boost Your Website’s SEO

Article courtesy of Entrepreneur. SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. One of the biggest misperceptions is that SEO is expensive, and it’s driven by the […]

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