Social Media Slump? Use Visuals to Amp Up Your Marketing Efforts

Every business realizes the importance of reaching out to customers on social media. Unfortunately, it can be difficult to stand out, especially when you’re competing with messages from a person’s friends. As social media users scroll through their newsfeeds, it can be almost impossible for anyone text-based post to stand out.

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7 Fundamental Ethics of Social Media Marketing

When creating content for social media sometimes you can post before you think. In business, you must always think ahead and be ethical in what you post. We found this great article written by Tahir Akbar for Business 2 Community which goes into more details of the how’s and why’s.

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4 Must-Have Tools for Better Content Curation

By Jeremy Goldman (Founder and CEO, Firebrand Group) for Inc.com Any links and content that you share across your social platforms need satisfy two core objectives: 1.     Does this portray me in the way I’d like to be seen? 2.     Does this add value for my followers? You’ve got to remember that building your brand is not all about […]

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Tips for Outsourcing Your Content Creation

Article courtesy of Examiner. As an entrepreneur or small business owner, there are so many things you have to handle, so it’s not always easy to get to everything. If you’ve been putting off your blogging because you never seem to get around to it, then outsource it. Here are some tips to help you […]

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5 Hacks for Managing Your Company’s Facebook Page

Facebook is a fantastic social platform for your business, but they do frequently change their platform a lot…often without tell the admins. When we came across this article we had to shared it; it gives you some great tips for managing a Facebook business page.  It’s no secret that Facebook changes its platform regularly. What […]

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4 Brilliant Truths About Marketing To Women

By Jennifer Cooper for YFS Magazine | March 2015 Gender specific marketing is so important these days, and this article from YFS Magazine really struck a cord as to why and how it should be done right. If it is something you’re interested in, have a read of this great article.  When I was a […]

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The Quick Guide to Smart Content Marketing

Content marketing can be a paradox for many small business owners. It’s fun and simple enough to start, yet to be effective content marketing requires planning, consistency, testing, and analytics. Your company’s content can be long or short, serious or funny, but should always be well-written and provide value. It requires patience, but just might be the most […]

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What Would Jane Austen Do? A Guide to Social Media Etiquette

By Laura Hale Brockway From PR DAILY Jane Austen novels are full of characters who make astounding social errors. From Mr. Collins over-ingratiating himself with Lady Catherine de Bourgh in “Pride and Prejudice,” to Emma’s very cruel and very public snubbing of Miss Bates in “Emma,” Austen’s novels illustrate perfectly how not to behave. And […]

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